"What Sticks" Webcast
On Wednesday, October 25, CMP Technology sponsored a live Webcast featuring Rex Briggs, marketing research expert and co-author of “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.”
The webcast is the best one hour investment you could make in your marketing program this year. This exclusive webcast, brought to you by BtoB Magazine and sponsored by CMP Technology, is moderated by BtoB Magazine Editor in Chief Ellis Booker.
Rex will present research from the book and discuss
relevant case studies and their implications for B2B marketers.
Ellis and Rex will also answer questions from
participants during the live Webcast. Rex Briggs is the
founder of Marketing Evolution and a foremost expert in
marketing effectiveness and accountability. Together with Greg Stuart, CEO of
the IAB, Rex has identified research-based principles for setting strategy and
budgets, generating better results and greater ROI. Rex will apply the lessons
learned to business-to-business marketers’ challenges.
Archive Webcast
An archive version of this webcast is now available.
Who should attend?
The book and this webcast deliver insightful lessons for a wide range of B2B
professionals who design, create, measure and depend on effective results in
communicating with customers including:
- Marketers
- Brand Manager
- Ad Agency Account Executives
- Creative Directors
- Strategic Planners
- Researchers
- CEOs and CFOs
Sponsored by CMP Technology.
