VARBusiness
Mission Statement
- VARBusiness delivers access to the largest and most valuable audience of Solution Providers and Technology Integrators in the market today.
- VARBusiness offers a complete suite of integrated media products to the channel with VARBusiness Magazine, GovernmentVAR, varbusiness.com, VARBusiness Events and VARBusiness NetSeminars.
- VARBusiness provides strategic insight and technology direction to leading Solution Providers and Technology Integrators who are driving demand for IT solutions across business and government.
- A customized program of VARBusiness Integrated Media will maximize your channel marketing investment.
Editorial Focus
VARBusiness is the leading magazine providing strategic insight and technology direction for Solution Providers and Technology Integrators. VARBusiness delivers a unique perspective on the players, products and programs that impact the IT Solution Provider and Technology Integrator community. This information is available every two weeks in VARBusiness Magazine and available continuously on the web at www.varbusiness.com.
Reach and Readership
VARBusiness delivers a qualified audience that is actively involved purchasing and influencing IT solutions. Through a four-tiered (Business Activity, Job Function, Company Classification and Products/Services) qualification process we ensure that VARBusiness reaches only the most active and engaged solution providers and technology integrators.
Highest Overall Circulation of any Bi - Weekly channel publication
Audited Qualified Circulation: 107,500 * 100% Qualified
Audited by BPA Since 1987
Total Audited Receivership: 572,198**
Audited Pass-along Circulation: 464,698 **
15,068 Subscribers in the VARBusiness 500 ***
100% coverage into the VARBusiness 2003 Top 500 VARs *
*November 2004, Publisher's Own Data
**May 2004 BPA Pass- Along Audit
***June 2004 BPA Audit
Brand Extensions
VARBusinessIntegrated Media
Website: varbusiness.com, part of the ChannelWeb network
Face to Face Events:
VARBusiness 500 Awards, Annual Report Card Awards, Technology Innovator Awards
Interactive Events:
VARBusiness Net Seminars
VARBusiness Research: State of the Market, State of Technology, Annual Report Card, VARBusiness 500, State of Application Development, State of Enterprise Spending, State of Mid-Market Spending.
Contact Information
Robert DeMarzo
Publisher
516-562-7837
rdemarzo@cmp.com
Susan Pienkos-Kostbar
Eastern Regional Manager
516-562-7841
spienkos@cmp.com
Jeannie Cappo
Western Regional Manager
425-836-4301
jcappo@cmp.com
