Light Reading
Mission Statement
Established in February 2000, Light Reading's focus on producing high-quality, independent content—with a healthy dose of irreverence and wit—has enabled the company to differentiate its publications and events from those of its competitors, to make it the largest telecom publication in the world.
Editorial Focus
Light Reading is the only integrated business media company covering the telecommunications and networking markets that uses a pure-play Internet publishing model to launch and support its products and services. Because we are Internet-based, we have the technology to not only demonstrate but also guarantee the effectiveness of our marketing programs to our customers.
Our services include:
- Four market-leading online publications
- Web-based seminars—about 150 Webinars in 2005
- Live events—more than 25 in 2005
- LRTV—broadband television
- Paid research and advisory services
- Paid subscription newsletters
- White papers, online directories, and sponsored e-newsletters
- Blogs—including a monkey, a panda, and assorted other misfits
Reach & Readership
Light Reading leads all telecom media in terms of traffic, content, and reputation, and reaches every level of the telecommunications pyramid: service providers, equipment manufacturers, the business/financial community, and animal rights enthusiasts.
- Registered user database of 135,000 telecommunications professionals
- Email database of 250,000 telecommunications professionals
- Customer base of 370 technology suppliers, service providers, and financial firms
- More than 400,000 monthly visitors across the Light Reading network of sites
With its four online publications, Light Reading reaches the entire universe of professionals building, deploying, managing, and financing next-gen telecom and enterprise networks. Its 400,000+ unique monthly visitors number more than the combined circulation of every print publication serving the telecom market. Light Reading's active customer base includes every leading public and private firm in the telecommunications industry.
Brand Extensions
Heavy Reading
An independent market research organization offering quantitative analysis of telecom technology to carriers, service providers, and vendors, Heavy Reading provides the comprehensive competitive analysis needed for the deployment of profitable networks based on next-generation hardware and software. This information is compiled via exhaustive surveys of both vendors' products and service-provider decision makers. Heavy Reading releases two or three reports per month and offers private consultation services.
Light Reading Insider
A monthly telecommunications research service.
Byte and Switch Insider
A monthly storage networking research service.
Unstrung Insider
A monthly wireless infrastructure research service
Comm Chip Insider
A monthly silicon and subsystem research service
Services Software Insider
A monthly service delivery research service
