bMighty.com
Overview
With a complete focus on small business and the mid-market, bMighty.com understands and caters to the needs of the small to mid-size (SMBs) organizations. By combining the content expertise of CMP Media's TechWeb Network, the marketing power of CMP and the knowledge of the CMP Business Technology Group, bMighty.com is the go to resource for SMB IT decision makers, and the marketers who need to reach them.
Editorial Content
bMighty.com provides SMB IT buyers with practical solutions to business and IT challenges, along with expert advice on how to capitalize on emerging technologies. Technology decision makers have readily adopted new media to make purchasing decisions, and SMBs are no exception. In the past 24 months, their use of blogs, podcasts and RSS feeds has increased by 50%. Through daily online updates, daily and weekly newsletters and regular virtual events, bMighty.com provides technology content from a business solutions perspective, and business content from a technology perspective. With coverage of new and proven approaches, peer examples and lessons learned the SMB IT buyer will find all the information they need in one place.
Audience
bMighty.com is the leading, no-nonsense resource for SMB business and technology decision makers growing their companies through the use of technology. SMB organizations are defined as small to mid-sized companies with 50 to 1,500 employees. The Web site uniquely meets the needs of SMB IT decision makers, who include both business decision makers (BDM) and technology decision makers (TDM). bMighty.com will reach a considerable audience that's expected to increase its spending year-to-year in addition to generating 50% of U.S. gross domestic product.
Part of the TechWeb Network
bMighty.com is part of is part of CMP Media's TechWeb Network which aggregates audiences across IS, Networking, Business professionals, and Vertical Markets.
An Interactive SMB Community
Bloggers, columnists, (posting every business day) quarterly market research, commentary, Q&A, polling, Webcasts and podcasts add up to a vibrant, interactive SMB community on bMighty.com.
- "Mid-Market Heroes" — Real-world stories of smaller companies who have successfully used technology to beat the big guys. We celebrate their achievements, and then explain step-by-step how they did it.
- The SMB Service Center — This section includes information, reviews, charts on telecom services, software services and other service provider categories, as well as prescriptive information on topics such as what to look for in a technology consultant.
- Technology Service Provider Locator — Our exclusive searchable database of more than 200,00 North American solution provider locations, built upon CMP Channel Group resources, helps SMBs find the vendors they need based upon criteria such as location, industry, expertise, technology, and more.
- Email Newsletters — Every business day, the bMighty Daily combines up-to-the minute blog posts with access to that day's fresh content. Meanwhile, the bMighty Weekly Digest packs the entire week's most important content in a convenient, easy-to-use format.
- Webcasts, Video and Audio Interactive Video Webcasts include a one-hour educational presentation (streaming video, audio and slides) that covers the hottest topics in the SMB market. Audio Webcasts include a one-hour presentation with PowerPoint slides.
- Virtual Events — bMighty's inaugural virtual online tradeshow brings together decision-makers from SMB organizations, and will explore mobility for small and medium businesses. It is scheduled to premiere fall 2007.
- SmallBizResource.com — For businesses with fewer than 50 employees, this blog-based site and newsletter help IT decision makers select and implement the right technology to meet their business needs.
